Comments on: Snail mail versus failed e-mail

By: Instep

Instep — Fri, 20 Jun 2008 13:59:24 +0000

Somehow i missed the point. Probably lost in translation Anyway … nice blog to visit.

cheers, Instep!

By: Lori Saitz

Lori Saitz — Sun, 25 May 2008 01:39:40 +0000

When e-newsletters were new and not that common, they were very effective. Now that everyone is overwhelmed with email, even when you want to receive that e-newsletter, it’s difficult to find time to read it.
So what it comes down to is what you suggested, judicious use of a combination of media and not reliance on just one.

By: Tim Rueb

Tim Rueb — Sat, 24 May 2008 01:22:19 +0000

You might want to suggest your friend use an email marketing tool that measure open rates and click through rates. I know with very small lists, this might not make a difference, but with a large list, you would want to only send snail mail to those that didn’t show an open for a the last three email campaings, lets say, not the entire list.

For many clients I recommend Constant Contact. It is a basic tool with attractive templates and acceptable reporting capabilities to help your friend understand how effective her email newsletters really are.

Feedback loops are the key to evolving from print to email, and yes eventually RSS. To me your friend moved to emails and most likely saved some money, but never gained any other benefits associated with email marketing.