Some of you would have heard of Auntie AIDA, a marketing term which translated means
A is for Attention
I is for Interest
D is for Desire
A is for Action
But now I want to introduce to you Auntie ALICE:
A stands for Attractive graphic design with Attention to detail
L stands for Leading the way in designing Leaflets and other Literature
I stands for Interested in your business to Improve your marketing material
C stands for Clear, Concise and unCluttered graphic design, managed from Conception to Completion
E stands for Efficient and Effective products that are Economically good value
A good referral for me would be someone who wants to know more about both Auntie AIDA and ALICE, because “if writing for your leaflets seems too big a task, scintillating copywriting from Alice you must ask”!
[...] technique I had used for the copy or words of the ad was AIDA, the marketing method which means ‘attention, interest, desire and action’. Her advert [...]