Want a WordPress.com blog the easy way?

Hooray!

After months of promising, I have finally done it. I have created the first sixteen of my blogging e-courses on how to create a WordPress.com blog the really easy way – using visual e-courses that show you, step by step, with screen-shots of each procedure, the simplest way to create a fully functional blog – and they’re now ready to buy at incredibly reasonable prices! Just go to my make a blog! page to find out more.

And that’s not all, I still have two more e-courses to create, and I will be dotting around free pdfs with relevant top tips, time-saving methods and inside knowledge nuggets of how to make your blog and its posts all that more successful.

So if you know any start-up businesses, people who haven’t got a blog yet and are scared about starting one, or those who already have a blog and want to find out more about maximising its potential, then send them to my make a blog! page.

Oh, and leave a comment! I would really value your thoughts, and any questions are more than welcome!

After the muffin blog post was eaten…

I presented my muffin post idea to a group of 30 women, and was pleasantly surprised when they appeared to ‘get’ my idea.

Some interesting questions arose:

“If you don’t follow this recipe for creating blog posts, what happens?’

“Well, you get a misshapen, tasteless, half-baked mound in the middle of your baking tray, in other words, not a good post.”

“Lots of people might not know how to create posts properly, so are there lots of badly baked muffins around?”

“Of course, take a look at other blogs and see if they have all the ingredients in them. You’ll soon know which ones are baked perfectly.”

One woman came up to me afterwards and revealed she had started a blog, and now realised her posts were lacking in flavour. “Thanks for letting me know what tags are for, can I go back and put them in?”

“Yes, blog posts can be rebaked with the correct flavourings (tags or keywords), unlike real muffins, which cannot be ‘undone’. That’s the beauty of blogging, and not baking. I suppose you could crumble up your bland muffins and add flavourings to it for another dish, such as a rewritten post.”

What thoughts or questions do you have that arise from my muffin blog post?

To comment or not to comment, it’s all about interaction

One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically add an area after posts where readers can add their point of view. The ability to comment is also part of the phenomenon Web2.0, which is about interaction on the web.

So, what is special about blogs and commenting? Ordinary websites don’t have areas to put your point across, unless it’s a form to leave your details or send an email. Therefore what you have written is not automatically showed to you afterward for others to read, something that naturally occurs on a blog (unless the blog’s administrator wants to moderate your comment first, to make sure it isn’t spam).

But why should you comment on blogs? Apart from sharing your opinions, your comment may increase the value of the blog post, making it more interest to other readers. The author may also be inclined to respond, and starting a conversation – all adding to the entertainment factor.

Another thing to note, comments are viewed by the search engine spiders as new material, so the more interaction, the more the blog post goes up the search engines.

Comments can vary in content, as their authors can agree or disagree with the topic of the post. As long as you continue to be polite and forthcoming, and your contribution is relevant and resourceful, any comment is good. Sometimes comments lead onto other blog posts, especially if backed up by links. As spiders thrive on links, there are opportunities for comment authors to leave their details.

How do you induce a comment? Simply ask for one, as sometimes it won’t occur to the reader to leave one otherwise. Positioning a question at the bottom of your post may also encourage a response, as well as controversial subject matter. Those who comment are usually used to interaction on the net, and are likely to be avid social networkers, but anything that stimulates a reader to take action is advantageous.

Why is it good to comment? If you want to find your way in your chosen field, visit as many relevant blogs and leave a comment where you can. Then you will begin to get noticed by other bloggers and blog readers, and commenting will also enable you to link back to your blog or website, thus increasing your visitor rate. If you get a name for yourself by leaving good quality comments, visitors are more likely to visit to read your articles, subscribe to your blog and even leave comments themselves.

RSS simply explained

When I asked for feedback on what people wanted to know about blogs and blogging, many of them wanted to know about RSS. The main question being what is RSS?

So here is an explanation of those who do not know:

RSS, which stands for Really Simple Syndication, is easily recognisable through the orange square icon found at the top of most blogs’ sidebars.

It is like a subscription service, enabling your followers to receive any new material you’ve written as soon as it’s published. It saves you time and makes it easy for you to keep up with new stuff without having to search all your favourite blogs for it.

Think of it like subscribing to a magazine: the new post (or message) gets delivered straight to you, either via email into your in-box, or into search engine readers if you’ve subscribed via that method.

A search engine reader provides pages with links to newly available posts, or individual ‘cookies’ on the search engine homepage which lists the last three posts of that blog through headline links.

Apart from allowing your followers to keep track of your new material, RSS also has other uses, mainly through social media.

When you publish a new blog post, it can be ‘fed’ into your social networking sites such as Facebook or Twitter. This means that each new message appears as a link automatically in these sites. The RSS feed delivers your new content in this format for your followers to read.

In Facebook the whole post is published in the Notes pages, and your Homepage or Status page shows the headline link (known as a permalink) with perhaps the first few lines of the post as a taster.

In Twitter your post is listed as the title and the first few words, followed by a tinyurl (or reduced link) to the blog post. As a Twitter message uses only 140 characters, there will not be room for the whole permalink, so various methods are used to shorten it.

RSS is important if you wish to increase your readership or encourage more interest from search engines. It is a piece of software that encourages the search engine spiders to follow your blog, and automatically spreads your news throughout the web. Without it your blog would appear lifeless as only those who are invited would get a chance to read it, and only if they bothered to visit it regularly. RSS automatically delivers your messages without effort, saves time and encourages a new readership, especially through social media.

If you want to find out how to include RSS into your blog, I have written a blogging visual e-course on the subject, called “Setting up a RSS feed = how to set up RSS feed so others can follow your blog posts”. You can view it from my blogging pages, and will be available to buy, along with the other e-courses, from September, so watch this space!

Alice Elliott of Design Your Marketing has created a series of visual e-courses to help you set up and maintain a blog from WordPress.com. They are designed to take you through the blogging journey either completely from the beginning, or to allow you to dip into those areas you are unsure of, or would like to know more. They should be ready to purchase from September 2009.

How are blogging and teeth similar?

Blogging as like flossing your teeth, you need do it fairly regularly to maintain your oral hygiene (or marketing awareness). It doesn’t need to be done everyday like brushing your teeth (or working on your marketing strategy), but you need to keep it up if you want a nice smile (or well marketed business).

Nobody likes looking at yellow teeth (neglected blog) or being subjected to bad breath (badly composed posts). Fluoride in your toothpaste (sharing your expertise) will encourage a broad smile (widely promoting your business) which will attract friends (more customers).

Your body, like your blog, needs good nutrition (interesting and valuable content) to result in a healthy disposition (frequently read blog). And regular exercise (internet research) will help you find suitable material, as both stimulate the brain!

What is the difference between an article and a blog post?

An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business.

Articles are produced to promote the author’s expertise and prowess at writing and research, hence why they are long. A blog post should take one subject and explain it succinctly within a few short paragraphs, written from multiple view-points to gain the comprehension of the reader.

Articles can vary in length, and even though they are online, are designed to be printed out for leisurely reading. Blog posts are meant to be read immediately. The subject should be introduced within the headline and first sentence, and the concept within the first paragraph. As most blog readers only read the first 25% of a post, or spend an average of 96 seconds, getting the jist across at the very beginning is important to achieve your post being read in full.

Twitter has minimalised this even further (hence why it’s called micro-blogging). There are just 140 characters to get your point across and capture your reader’s interest, but you do have the advantage of interaction: a tinyurl link can be added to direct the reader to a blog post or article for further reading.

New blogging visual e-course coming together!

It’s finally happening! I’ve written 17 of my blogging visual e-courses so far to help you create a successful blog. And I’ve also written an 18th one to add as a prize to all those who sign up to my blogging newsletter (go to my blogging pages to sign up). It’s all about how links are beneficial to blogging, and contains information you cannot fail to miss out on. Oh, and I’ve got at least two more e-courses to write! It’s all go at the moment, in spite of it being the summer holidays, so watch this space for more once I’ve sorted everything out.

What are your blogging barriers?

Many people have told me that they are afraid to start blogging. Digging further into this revealed a number of different fears, and not necessarily about the technology side, which I thought was the main reason. Yes, technology is a hindrance, but it is something that can eventually be overcome with guidance. It is the psychological aspects that can be real barriers.

One psychological area is how you appear to your public. Are you as good as your peers, so is what you write worth reading? Everybody else seems to have such intelligent things to say, and your little contribution will be swamped.

Not so! If you are really passionate about your subject, and know it inside out, what you write about will always be interesting to others. You are the expert here, so why not let others know about it? What you think is just ordinary may be totally new to others, especially if you are able to explain it in a different way to the other bloggers.

Another way to overcome this barrier is to watch and listen (read) other blogs, and follow (or subscribe to) experts as they regularly post. This passive observation will enable you to understand more about how others talk about their businesses, how they publicise their benefits and solutions, and how they increase their visibility and therefore their reputation.

It will enable you to sort out the real experts from the time-wasters who have nothing particular to say, and the latter should fire you up in to producing your own viewpoint to counteract their crass statements. Don’t just sit there stewing, correct it within your own blog!

Another way to contribute your two-pence-worth is through commenting. If you like what someone has posted (or even disagree), then leave a comment! It doesn’t have to be much, but it does have to be more than just ‘Nice post’.

I advise always to be polite, complimentary or forthcoming, even if you are totally disagreeing, to maintain your good character. Remember how horrid it is to receive negative responses that drain all your self-confidence, so don’t go down that road. Stand in good stead with other readers and encourage them to offer their own sides in the argument.

And another barrier is if you are unsure of your own credibility to write well. All I can say to this is, practice. I didn’t start out writing well, so I read lots of blogs and learnt a few techniques, and started writing posts to see how it went, and eventually I picked up a style that seemed to work.

One technique is to imagine talking to your readers, so write like you’re having a conversation with them. It will enable your readers to warm more towards you and your posts. If you find this difficult, try yabbering away into a dictaphone and then transcribe it as a post – this will train you into your conversational style; you can always edit it into good English later. And once you’ve accomplished this ability it will make writing posts that much easier.

If I haven’t covered all the reasons why this stops you from blogging, then why not let me know? If I have enough information I could write another post about it, and acknowledge my sources appropriately (thanks go to Helene Cooper and Ute Wieczorek-King for their ideas). And remember, leaving comments helps bring traffic to your sites too.

How aware are you of the power of the picture?

I’ve just finished my blogging package ‘The Power of Pictures’.

This is just one of my series of blogging packages I’m creating to help women (and men) towards creating their own successful business blog. The first ones of the series are scheduled to be ready towards the end of July, so watch this space!

I like it when I see pictures in a blog. This isn’t only for photographers and those whose business survives on imagery such as arts and crafts, jewellry and silver-ware, stationery and cards or whatever. I know I am guilty in the fact that I don’t put enough pictures into my blog, but it certainly does make a difference, not ony because it is colourful, but because it enables those who thrive on the visual side of comprehension to understand your point of view better.

But there are a few pointers that you need to know before submitting an image to your blog.

First, do you have copyright? So many pictures are ’stolen’ from the web, both consciously and unconsciously, but it is a crime. This also includes scanning in images from books or whatever, just like photocopying music, which carries a heavy fine. Please be careful about where your pictures come from.

I generally create my own, or otherwise I pay for my pictures from the web from special websites that provide imagery, usually at very reasonable costs. I’m very much aware of copyright, since my mother said she fell foul of this practice in the beginning of her freelancing days, and had to pay the author more for his picture than her commission for her work. It truly isn’t worth it, as it’s very easy to be found out.

OK, so you have your picture, then it needs to be adapted for the web. I use Photoshop because as an ex-graphic designer I have it to hand. It sizes my pictures by centimetres or pixels (whatever you are used to), transforms the image into RGB which is the correct form for the web (as oppose to CYMK for printing), and can create a myriad of file types that are acceptable for uploading.

And once you’ve created your pictures to the exact specifications, it’s very easy to pop into your post – but to find out how you’re going to have to buy my ‘The Power of Pictures’ blogging package that’s available at the end of July!

Forget your blog, forget your readers, forget SEO

There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with no search engine optimisation activity it is worth nothing.

The answer? Get off your backsides and start contributing.

How? There is lots of material all around you. Look at your old articles, e-newsletter material, past emails answering questions from your clients, stuff you may have read from other blog posts or whatever that you would like to put your own slant on it, articles from business magazines, overhead conversations at networking events, general gossip: this forum is full of it!

How often? Regularity is better than frequency. Michael Martine of Remarkablogger stated in a recent post that he now blogs less than before, but his posts have a much higher value in their content so his SEO impact is higher, as well as the quality of comemnts. See what he says in one of my posts: http://www.designyourmarketing.co.uk/2009/07/blogging-less-can-be-effective-too/

What should you say? The aim is to provide value for your readers, give them something to think about, provide solutions to their problems, pose a question to encourage comments: comments are treated as new material too, so getting lots of these is also good for SEO.

Create an editorial diary so you can draft a number of posts in advance and come back to them later to spruce them up for posting. If you’re really clever, or if your original post is too long, split up a subject into many installments: this will keep the audience’s interest going, and incorporating cliff-hangers will encourage them to look out for the next post. It also will make it all the easier for you if you know what you are going to write next.

Don’t make your posts too long. People don’t have time to read huge articles on blogs, keep it down to five paragraphs, or more if they are short ones. Short, snappy and sweet is my motto. It makes it quicker to write them too.

If you get an idea, write it down in a notebook, or if you’re online, create a quick draft and go back to it later. Once you’re creative juices are following, why waste them?

Constant contributions are more important than making your blog look wonderful, stuffed full of imagery and widgets, but with no content. Get writing – the more your readers, and therefore potential clients, get to know about you, the more likely you are to do business with them.

Oh, and another thing, try and put a purpose into your posts. Blogging aimlessly about everything and anything is also a waste: there must always be an ultimate aim in whatever you do.

My purpose for this post? To raise awareness of who I am, you’ll follow the link to the post above, and you’ll realise that I want to help women to blog successfully to further their businesses by visiting my blogging pages.

How many ways can you use a blog?

One blog I always read avidly is Graham Jones’s, and his post on using a blog to keep your customers happy poses an interesting insight into how you could use a blog in different ways, not just the usual weblog diary thing.

I like the idea of providing private blogs, or even individual password protected pages on your blog, for individuals or special customers; the blog could become a kind of interactive go-between or communication device (OK, I know we’ve got email for that sort of thing, but it’s not archived, is it?). Your blog could become a medium for customers to track the progress of their purchases and ask the provider specific questions, especially if the item is bespoke, as well as finding out more personal information than was available on the website.

Making your customers happy by keeping them in the loop is what a blog should be used for – communication creates relationships, which is part of the marketing process, and sharing and updating information is vital in maintaining the equilibrium.

How many of you can cope with blogspeak?

I’ve just listened to a video about blogging. Normally I would be very excited and would take voracious notes, but this time I just sat there bemused.

As a result I am determined to develop my new niche. Since the end of May, when I developed Bell’s Palsy, I had to take a back seat from my business to recover, and I used the time to rethink my strategy and where I was going with my business. This is an important activity to do now and again, and there’s nothing like having half a face to focus on what’s doing well and what isn’t.

I’ve decided to adapt my business in stages, and the first stage will be explaining how to create and maintain a blog for British non-techie females. The ‘British’ part is as relevant as the ‘non-techie’ and ‘female’ parts, because there are so much stuff out there that is American – sorry those from the other side of the pond, but American is not the same as English. The ‘female’ part is apt because, after coping with my dear, wonderful and thoroughly techie brother who sorted out minor problems with my blog, I realised that there is another vocabulary out there that isn’t tuned in to women or mumpreneurs.

So I would like to boost my ‘marketing research’ I’ve been doing at networking events lately, and ask for questions from equally bemused ‘would-be-bloggers’ what they would like to know, which bits they don’t understand, what is holding them back from setting up a blog, and how would they like their ‘lessons’ to be presented to them in the best way for them to learn.

Oh, and for those ’starting out’ bloggers, I will be working with a ‘free’ blog from WordPress.com so you can get to grips with blogging the easy way, and don’t have to worry about all that nasty techie stuff needed for self-hosting blogs. (Once you have begun to understand blogging, then you can try your hand at the more advanced stuff at a later date.)

Come on girls, let’s have some questions… leave your contributions in the comments box below.

The fall, and rise, of blogging

Take a look at this blog post Blogging is dead, long live blogging – free wordpress ebook by Marko Saric of HowToMakeMyBlog.com, I think you will find it interesting.

It’s all about how important it is to keep on blogging, and how Twitter and other social media will not take over – and don’t forget to download the free e-book too!

Leave your comments and views below – I will look forward to what you have to say.

Blogging less can be effective too

I would like to reprint a portion of a post How to get more time to blog by Michael Martine of Remarkablogger, Blog Consultant and Blog Coach. I hope he doesn’t mind, but it raised some points that I wanted to share with you and hope you would find interesting.

Blog Less

Despite the fact that nearly every blog-advice blogger on the planet says you should blog every day, quality is much more important than quantity when it comes to blogging (most people aren’t successful, so why is doing everything they do a good idea? Hmm?). I’ve seen this first hand for myself, ever since I dropped down from seven posts a week to 5, and now I’m down to a whopping single post per week. Did I kill my business? No! In fact, my subscriber count and my income are up, up, up! (Some of you are aware of FeedBurner recently adding FriendFeed subscribers in with feed counts, which raised everyone’s feed subscriber counts overnight — I’m talking about an increase I saw before FeedBurner made this change.)

It’s true that in some ways, posting every day or even more than once a day can grow your blog’s audience. Certainly it will help with blog SEO, but maybe not as much as you might think. In my own example, I’m writing bigger, meatier blog posts that are absolutely my best writing. The result is that each post gets more trackbacks and more traffic. The more backlinks a webpage gets, the more authority it has in Google’s eyes, which is ultimately better for SEO.

Having more posts indexed by Google but getting fewer trackbacks or less influence & reach is not an even trade. Quality is better than quantity. If you make people happy, you’ll also make Google happy. And if you make Google happy, Google will make you happy when you see your PageRank numbers and search engine rankings.

Blogging less leaves me more time to do important stuff like spend time with my granddaughter and really be there for her in her life as she grows up (I just got her her first kite, and now we’re waiting for a day with some breeze in it — I can’t wait!). Blogging less also allows me to make more money, because I have more time to create and promote information products or maintain my network.

You just don’t need to blog everyday (but you do need to be consistent). What you need is to blog about stuff your audience can’t live without. You need to blog about stuff they want to spread to their friends and link to in their own blogs and on social media.

Keywords should entertain blog readers as well as search engine spiders

Keywords or key-phrases are particular words that are the most searched for in search engines. Found through websites such as Wordtracker, they are, in fact, search engine spider food, and including them in your blog posts will help raise your status in search engine optimisation (SEO).

Keywords or key-phrases should be inserted into four places in your blog post:

• in the headline (because it later becomes the permalink or URL for that post)
• in the first paragraph (preferably in the first sentence so that both readers and spiders immediately ‘get’ the subject)
• in the middle (because that’s a place spiders look)
• in the final paragraph (another place spiders are programmed to search)

But remember to keep your writing entertaining as well as being aware of how relevant keywords are to the subject.

I was reading a post about article marketing the other day and I noticed how the author had incorporated his keywords into the post. He had followed the concept stated above to the letter. The final paragraph was so bad (every sentence had the keyword either at the beginning or the end), the result was it was so incredibly boring to read I didn’t bother continuing.

Here are some other points it might be good to take into consideration if you wish to retain readership as well as spider interest:

• be aware that people skim read an article or post to see if it is relevant
• bullet points are a good way of highlighting elements
• keywords should be positioned also to catch the reader’s attention
• only the first 25% of an article is truly read before the reader decides it is worth continuing with or not
• small paragraphs also helps with the reader’s comprehension as well as attention span
• the average amount of time spent reading a blog post is 96 seconds
• therefore short and sweet posts fare better than long ones

Another keyword tip I picked up is that spiders cannot ’see’ punctuation, so if you adjust your sentences by inserting full stops or commas into the middle of your key-phrase, this will add enough variance to help maintain readership interest.

Use keywords for your reader’s benefit as well as strategically placed for spiders, therefore not penalising your audience purely for search engine optimisation.

Websites and blogs: how are they different?

Actually a blog is a kind of website, as they have many similar attributes.

They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be tracked through Google Analytics.

But why don’t we call blogs websites? What is it that makes them different?

The difference is in their programming, and how they make use of Web2.0. The are pre-runners of social networking before Facebook, LinkedIn and Twitter. They thrive on interaction, new content, feeds and optimisation.

Blogs are designed to be self-editable. This means you don’t to pay a web designer to make changes or add content. You can update them through very easy access (a username and password) from any computer in the world. The programming is self-contained, and if you can write in Word, you can update a blog.

They thrive on being updated frequently and regularly, their programming is designed to attract search engine spiders who are looking for new content all the time. This is very good for web optimisation which puts blogs higher up the search engines than websites. Another consideration is that blogs are visited by spiders hourly, whereas websites could wait for months.

Unlike websites, blogs only update new material each time it is posted. Every time a website is updated the new stuff supersedes the old content, whereas blogs store previous entries like a news-roll, each post dated accordingly and assigned it’s own URL for access at a later date.

Blogs are designed to encourage interactive communication between author and readers. Those who comment can link back to their own sites, and this content is also considered as new material by internet spiders. This concept is not available in ordinary websites, except through sign up forms, and then contributors cannot view afterwards what they have written.

And another consideration to note: blogs are much cheaper to create and maintain!

OK, so what else makes blogs better?

Blogs are created to help businesses to spread their expertise, explain what their business does in different ways, maintain a relationship with their visitors and customers, offer subscription services for regular contact, channel traffic back to relevant websites, and can be fed to other websites like social networking for a higher readership.

Most websites, especially ‘brochure style’ ones, are static and once created are rarely updated, and can’t provide an opportunity to explain everything as space is often limited. In fact, over cluttering your pages with too much information can be counter-productive. Visitors will not return for new content, websites are unlikely to get bookmarked, and only through a sign up form to a newsletter can the business maintain a relationship with potential customers.

But this is only my opinion, what do you think about this subject? Since this a blog, leave a comment in the box below to share your views.

New business? Want a website? My advice is: don’t!

You’re an entrepreneur and you want to start up a business. Great.

The first reaction to getting a slot on the internet is to get a website. Wrong!

Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go throwing it away on unnecessary, inappropriate, uncostworthy things such as a website.

But surely everybody needs a website, or they won’t be taken seriously by prospective customers?

Of course you need a presence on the internet – it’s a requisite requirement nowadays. But not a website. What you need is a blog, and a good grasp of social networking. That’s how you get yourself known on the web. Only when you’ve made it, got a load of followers, built up your list of contacts, made some money, then you can go ahead and get yourself a website. By then you will know exactly what you want it for, and will build it with a proper purpose.

The trouble is, so many people get themselves a website, and it just sits there, looking pretty, and doing nothing. Absolutely nothing. They haven’t got the money to update it, because unless they have built it themselves they will have to pay a fortune to their webmaster to make any changes.

Now, if you have a blog, that’s exactly what you can, and should, do. This is because blogs are self-editable; they thrive on new material because they are designed for it. They are also little web magnets for internet traffic, as the search engine spiders are programmed to visit blogs extremely frequently, just in case there is something new for them to ‘read’. If they like what they find, and there are lots of keywords and key-phrases that match up to what is ‘hot’ at that moment, then you can get really high in the search engines!

And the other side of the coin is to get into social networking. The beauty of the web is that you can link and ‘feed’ all your blog content into social networking, so a lot more people can start reading about exactly what your business does – as long as you have written about it. And blogs are the place to write about your business: frequently, easily and regularly.

Don’t hide under a bushel – reach out and network. Tell the world about what you do. If people like what they read, you can start to make friends, contacts, business, liaisons, strategic alliances or whatever, all on the internet, through a relatively inexpensive blog – not by wasting your money on a website!

And does it work? There are plenty of businesses who are extremely successful today and have all started with just a blog, even before social networking got off the ground. Blogs are the beginnings of social networking, it’s just that the interactive side of the web (Web2.0) has developed a bit more recently…

Complete my Twitter survey on blogs

I’ve just done a survey on Twitter about how you use blogs – care to have a go?

http://sur.vey.me/5146

Go on – and then leave a comment in the box below too – I’m interested in your views.

Check out my new poll!

I’ve just posted a new poll onto my blog about blogs versus websites. I know it’s a bit basic, but it’s to raise awareness to new businesses who may be strapped for cash that they needn’t spend loads on a website at the beginning of their professional lives. Get your business known in the blogosphere, and therefore the rest of the web, by creating a business blog.

And what is also great to know, most blogs can be adapted to look like websites, with extra pages, sign up forms, lots of widgets and other applications, and with a little bit of techie know-how can actually become your website proper, taking advantage of the blogging programming platforms and all the related search engine optimisation results.

Look at my poll on the right side bar – you can’t miss it, being extremely purple – and show your preference. And why not comment on what you think about blogs versus websites in the comment box below – I’m sure you have plenty to say on the subject.

Never give up on your marketing

I read somewhere that small businesses really ought to spend 40% of their time doing marketing if they want to survive. 40%! That’s quite a lot, especially if you’re a sole trader or only have a few employees, but if you think about it, a lot of what you do would be already considered as marketing without you really knowing it.

Write down all the marketing activities you already do, and I expect you’ll be surprised. Certainly contributing to a blog is one of them. Writing your newsletter, answering questions from clients, writing a sales letter, updating your website, writing the words to advertise your next promotion, getting new literature printed, networking, thinking of a new elevator pitch – I could go on and on.

Next, split up these tasks into their respective areas. By reducing them down to their bare elements they become less oppressive and more manageable. Concentrate on what you enjoy doing the most, and see if you can farm out the less deletable to someone who does enjoy doing them or knows more about it.

Set up a marketing system – mark out on a calendar your tactics ahead, focusing on next week or month or even a year. Work out how they will be achieved systematically and automatically, planning in advance so that nothing is missed out and you know exactly what the end goal is. In fact, why not work backwards from the final product? This method will certainly sort out the time factors much more easily for you.

Try new marketing methods – there may be new ones you haven’t thought of that might make a big difference. Do lots of research and ask others who may already be doing it before you take on any large projects, but certainly dabbling won’t do you any harm. It’s always good to keep in the know.

And don’t forget to keep asking questions to make sure you are on the right track. Do a poll or a questionnaire, find out where your target market is hanging out, what they need and want, and what solutions will be the best thing for them. Be able to adapt your business accordingly – you must keep up with changes.

And remember, marketing is not a quick fix. It does take time, because what you are aiming to do is to gain the trust of potential clients. It can take several months for a marketing cycle to produce results, so don’t get despondent if nothing seems to be working immediately. A watched kettle never boils, but you will get your cup of tea in time.