My daughter Josie commented recently on some leaflets: “Shouldn’t the picture be relevant to whoever picks it up, so to grab their attention?”
She’s right – aim the visual aspects of your advertising towards your target market. Don’t reflect your personal favourites and be careful about your business’s image. The customer is king (or queen) and everything should be geared towards them and their preferences.
Take a good look at the pictures in your marketing material, and get feedback from your friends or past customers, to see if they work or not.
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