My friend Annie O’Neill (The Divorce Coach) took advantage today to have a free health check on her paper publicity. She had produced three A5 four page leaflets, one which covered everything, and two others that concentrated on specific areas.
I advised her to have a large, relevant headline and her name and website address clearly on the front page. This is so that the reader immediately understood what the leaflet was about, and even if they didn’t open it, they knew who the author was and how to find them on the web.
Inside I suggested the text should be put into columns. This is because quick reading benefits from shorter lines, especially as the leaflets were to provide information purposefully for fast scanning to see if it is relevant to the reader. Sometimes putting benefits into bullet points is applicable here to facilitate the scanning process.
All the images should be relevant and colourful to draw attention to themselves. Sometimes the pictures say as much as the words (as well as their captions which are also as important) and good quality in both content and presentation provide that professional edge for a good impression.
If your budget allows, getting your leaflets properly printed certainly contributes towards your public image. But if you are unable to do this, make sure of the quality of the paper, the clearness of the font (typeface), the crispness of the printer’s performance and the colour control to ensure a better publication.
Don’t forget, if you want to know more, or to book your own health check, go ask Alice!