Wrapping up your publicity

At a recent business fair I met Graham Harding whose business is creating personalised wrappers on chocolate bars. Take advantage of this ‘blank canvas’ as an alternative method to promote your business, as this is a great way to thank or acknowledge your clients or staff while broadcasting your corporate image. The chocolate tastes good too.

At a seminar I attended recently, one suggestion made to publicise your company was to get your URL out as much as possible in many different ways (the list provided was varied, poignant and in some cases amusing), so chocolate bar wrappers could take their place alongside USB sticks/creditcards/keyrings and pencils made out of recycled plastic cups, baseball caps put on backwards and blinds for your office windows, car stickers using strange shapes and coffee cups with your strapline inside…


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