Today I met a office furniture company while out networking. They were an established foreign firm who were looking to expand into Europe and the UK, and had formed a Reading branch. The sales rep was out networking around various groups to tout her wares, which included a well designed brochure sporting the clean, simple lines her furniture was valued for.
Now there are plenty of other office furniture businesses in Reading, so how could she get her company’s reputation levitated above the rest? I suggested she should first collect some testimonials of satisfied clients, and also statements of successful return on investments, such as how the lives of their workforce had been improved through a better environment, increased their sales because of the ambience and quality of their premises had impressed prospective clients, and the efficiency of layout of furniture had made the processing and resourcefulness of their business that much easier.
How to get all this information out to the public? Well, take this newly resourced material and use it in articles, press releases, blogs, newsletters, speaking events, direct mail… just to get your concept out there. Keep the same clean, simple style as the company’s branding, in both presentation and writing style, to promote your branch effectively. All this can be accommodated in both a paper format and the web, as combining the two can produce very powerful results. Using all the technology resources to best effect can have quite an impact on your business’s success and sales…
Want to know more? Then go ask Alice!