Guest post by Tamra Booth, Editor of Vive Magazine
Combining design with marketing? Well, this is absolutely essential if you want your marketing to be effective and to deliver value for money.
Magazines and newspapers are notoriously terrible at making sure their clients’ adverts are effective. How many times do you hear people say, ‘I never advertise, it doesn’t work’. Well, I have a fair few times, but that is because they have had an advert designed that might look pretty but it does not grab the reader’s attention, it does not relate to the reader, there is no call to action, so the reader’s eye moves on to the next advert. If we are sent an ineffective advert by a client then we send it back with suggestions. Our designer has a marketing background. Also we offer packages to clients so they reach their customers in different ways, so a mix of designs to drive home a clear and eye-catching marketing message.
Advertising can and does work wonders but it is all down to this Design/Marketing theory that Alice wisely promotes. Whether online or in-print marketing, a clear marketing objective is the way to go. Otherwise you might as well throw your money down the drain.
Tamra Booth | Editor | Vive Magazine
Tel/Fax: 01753 857855 | Mob: 07798 501549 |
25 Hemwood Road, Windsor SL4 4YX | firstname.lastname@example.org
Alice’s comments: Tamra failed to mention the importance of headlines highlighting the customer’s pain, the subheading announcing your solution to that pain, bullet points listing the benefits behind the purpose of the advert, provide an incentive-laden, time dependent call to action and make sure your contact details are large, clear and accompanied by a demand to ‘do’ something!