I’m going to put forward a concept that has revolutionalised the internet world during 2009.
Start thinking in questions!
Why? There’s a question. Google constantly researches into how it can provide a better service for its customers (in fact, how it can make more money), and it has found out that people are now thinking of the internet in questions.
When people search on Google, they don’t type in single words into the search fields any more, they type in questions. This is because there are so many websites now on the net (several billion), single keywords are not enough to find out what you want. Questions which contain lots of keywords achieve a better result, because it increases the chance of getting what you are looking for.
Therefore you need to adjust your way of thinking on your websites into questions. Change your headlines on your webpages into questions, it may just tally with a search request; this can become a very simple SEO (search engine optimisation) method.
Questions actually focus more succinctly with the needs and wants of the customer. They also strike a chord with the reader, especially if the response is ‘Yes!’. Adapt the headlines of your blog posts and articles too, it makes the subject more conversational and is more likely to be noticed and read. And this is important for RSS (the subscription feed service) reasons, because it will encourage a higher readership and therefore more exposure, especially within social networking sites.
Ask questions, strike a chord, create an affinity, understand your customer, start to succeed!