An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business.
Articles are produced to promote the author’s expertise and prowess at writing and research, hence why they are long. A blog post should take one subject and explain it succinctly within a few short paragraphs, written from multiple view-points to gain the comprehension of the reader.
Articles can vary in length, and even though they are online, are designed to be printed out for leisurely reading. Blog posts are meant to be read immediately. The subject should be introduced within the headline and first sentence, and the concept within the first paragraph. As most blog readers only read the first 25% of a post, or spend an average of 96 seconds, getting the jist across at the very beginning is important to achieve your post being read in full.
Twitter has minimalised this even further (hence why it’s called micro-blogging). There are just 140 characters to get your point across and capture your reader’s interest, but you do have the advantage of interaction: a tinyurl link can be added to direct the reader to a blog post or article for further reading.