Yesterday Chrissie Slade of Gorgeous Guineas came to see me for a half hour health check (but as always with me she got a bit more than just half an hour!).
Chrissie makes aromatherapy skin products for guinea pigs, and claims she’s the only one in the world doing this. It’s a fascinating little business, and Chrissie spends her time looking after her own five piggies, plus any that are holidaying with her, and cooking up various lotions and potions to cure skin problems in guinea pigs.
But having created her range of products, she wanted to know how to market them better. I took a look at her website www.gorgeousguineas.com and its accompanying shop, and was suitably impressed. Chrissie certainly knows her stuff, and she was keen to write more articles about her products to educate the world. I suggested selected articles could be linked into a the shopping pages that presented the relevant product, acting as testimonials, examples or recommendations.
She already has a blog (hosted WordPress attached to her website) which needs more content, even though what is on there is good. It is lacking various elements such as a RSS feed and a sign-up form to her newsletter, plus better regulation of her categories and tags, and more encouragement for comments, but once accomplished this can become a useful prop towards getting more traffic to her website and shop.
Chrissie also has a newsletter that regularly goes out to several hundred subscribers, each with a defined purpose and special deals, and Chrissie informed me the response rate was good, not only opening and reading it, but reacting to her offers as well.
She had recently moved her newsletter to another provider that offered her an autoresponder as well, so we discussed ways of how she could use that to her advantage, such as creating e-courses on how to care for guineas with particular problems, spacing out the emails over a series of days to correspond with the various stages of the treatment, watching out for signs of improvement and providing gentle reminders. Chrissie could see other ways how this could be used to educate her followers.
We discussed how articles could be transformed into various guises, such as blog posts, newsletter articles, pdfs for downloading, posted onto article directory sites such as EzineArticles.com, and also ‘fed’ into other areas on the web, such as her Facebook fanpage and Twitter, through the power of RSS. Chrissie was impressed that one action could result in several reactionary performances to spread her word around a wider area on the net.
Chrissie had set up a Facebook fanpage but had done very little with it. Once I had explained how she could fill its pages with different details and information about her business and her piggies, such as ‘before and after’ pictures of treated guineas, encourage responses and similar stories from her 117 fans, visit other like-minded groups and comment on their walls, feed in her blog posts and Twitterings, publicise her new products or successful treatments, she soon saw the page’s value. Like all social networking it should not be neglected, only warranting regular small attention now and again.
Whew, all that in half an hour! The next question is: how much are you doing to market your business?