Search engine optimisation (SEO) is the natural or organic method of getting your website placed higher in the search engines, as opposed to paying for online advertising.
As a result it is a task that is never ending, always requiring you to be one step ahead of your competitors, and any successes tend to be short lived, as Google responds to all new material that is posted online, and it is always the latest contributions that are indexed at the top.
But it is a process that should not be ignored. Even if your website or latest blog post reaches its desired placing for a short time, it has got there, and who knows will look at it or read it while it resides in its lofty position. The more times you manage to attain this prize, the higher the chances of recognition, acknowledgement and conversion through response.
To explain simply, SEO work on three main elements: new content, links and keywords. I know all SEO experts out there will be saying ‘Oh, but you’ve forgotten this element’, and of course they’re right, as experts they should have many tricks up their sleeves to attain the final goal: get as high as you can in Google. But if you understand these three elements, there is no reason why anybody can’t give it a try.
New Content: search engines rely on their spiders: mathematically driven robots that ‘crawl’ the net looking for new material that has been posted. Once found, they feed greedily on it before passing it onto their master, the search engine, to be indexed. If your website or blog, especially the blog, has regularly published new content, it stands a better chance of being placed higher than any old material from your competitors.
Links: spiders need to have a method of entering and leaving your website or blog. Think of links being the doors or portals spiders use to find new content. Incoming links allow spiders to enter and feed, and outgoing links (especially if they are relevant to the content and final destination) will enable them to leave and visit other suitable sites, giving you brownie points as they do so.
Keywords: relevance is vital for spiders to work effectively. Keywords should be relevant to the content, destinations of links, and popularity of searches, eg what people are searching for at that moment. It would be wise therefore to properly research suitable keywords that are not only popular but truly reflect your new material and business. It’s simply like a game of snap, and the best results are attained through correct recognition of a match!
Now that you know these three elements, take them into consideration next time you post up something new on the net.